Creating a media brand that some people will hate

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!
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