How a local campaign film series got over 4 million views

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.

Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk
(c) eskimosoup Ltd