Social Media for Behaviour Change

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.
This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, social norming and gamification.


 The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk
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